Pre-Production Production blog - Week 4

Week 4
I have learnt that target audience is extremely important for the making of a film. By having a target audience helps us reflect whether or not our film will reach a mainstream audience or a niche. Our film in particular will range from 16 - to - 20 year olds and we are aiming at a niche audience. Our film is aimed at the younger generation because they tend to be more involved in being pressurised into doing things such as drugs & alcohole in order to fit in. Also working class is the general social class involved in the making of our film.   

The institutions involved in making British Social Realist films usually aim for a niche audience as they have a very low budget. This then effects the quality of the film and props involved and also the distribution. Not alot of marketing and advertising will have been done and so this will overall effect their target audience and so that is why they appeal to niche audiences. For example me and my partner were looking at the film 'Fish Tank'
Fish Tank was produced by companies such as BBC Films and UK Film Council and therefore had a very low budget. Their overall total budget couldnt of been anything over £1million. This is an extreme difference from a big Hollywood film such as Toy Story 3D which had the help from 'Pixar Animation Studios and Walt Disney Pictures'  This film would have made at least a couple of million to create, and then another couple of million to distribute and exhibit.
The reason companies such as BBC Films etc.. aim towards a niche audience is because they have low budget but also show things such as drugs, sex and violence which is the realities of life which some people dont like to see, however some do. Also real locations and sounds are used and this is made is seem more natual and give it a extremely good feel of verisimilitude.
This will inform my production into doing as many other British Social Realist companies do by using many of the same conventions in order to help it look more realistic. I also will make sure that my target audience are able to relate to my opening sequence at all times!

http://www.youtube.com/watch?v=BvuWhhZUBRI

Pre-Production British Social Realism - Institution, Audience and Marketing Case Study

Institution, Audience and Marketing Case Study

British Social Realism - Joint Work With Laura Final x

Pre-Production Sound Analysis - Made in Britain

Pre-Production Production blog - Week 3

Project Log - Week 3

I have learnt a lot about Narrative structures and devices. I have also learnt about differnet conventions for example opening credits and title cards etc... I have learnt that they play a huge part in actually creating the film and I no that if not done correctly then it can leave the audience feeling very confused about certain structures in the film. For example a narrative structure like Omniscient follows the lives of more than one particular character in a film and so it enables the audience to access more narrative events, However this can make the audience feel very confused as too might might be going on, it may be too much for the audience to handle. Another example is Non-Linear, this is when the story is not in chronological order and therefore can be confusing at times especially for a person watching it for the first time. Also other Narrative device such as flashbacks/forwards is a good technical device to use although if its not done correctly can be also confusing! I have also learnt that each narrative device plays differnent roles in making a film and for example if i used a linea narrative then decided to use a non-linea narrative the film would change immensly and so i have to be careful with the decisions i make and have to choose wisely.

 This will help me immensely when it comes to creating my opening sequence as it has given me more information/research on many devices and how they may help me to create my film. Also it has given me some tips on what to add to my opening and what not to add in order for me to gain the best marks possible. I dont want to confuse the audience as i no if i add to many narrative devices many questions could be left un-answered at the end of my film so i would prefer to limit the amount and work hard on which ever narrative device i decide to use.

 Personally I feel that I might want to use a Linear Narrative for my opening as I feel that its less confusing for the audience to understand, also I would like to use either Omniscient or Restricted Narrative, and possibly a Open Narrative to end with as I feel it will be more dramatic leaving it on a cliff-hanger.    

Pre-Production Conventions of British Social Realism!

Conventions of British Social Realism

Pre-Production Production blog - week 2

Project log - week 2

Throughout this week I have been learning about social realist codes and conventions in relation to audiences. I feel that I have learnt an awful lot which will help me immensly in how and what I am going to decide to use in my very own British social realist opening sequence/film. We learnt about many conventions such as 'comany logo', 'cast and crew' and 'title card'. Many films usually stick to one type of theme to use in their film, but sometimes more than one film can be just as successful. I feel that I am going to use a few different conventions in my final piece hoping to have the audience drawn in to my film making them want to watch more, I also want them to try and work out what the rest of my film is going to be about MAKING them want to see more. I found 'Fish Tank' and 'Kidulthood' particularly influencing as they really do conform to the term 'British social realism'. I feel that they both stick with some of the same themes however they are both different. I really liked both of these films as i feel they portray social realism really good and they both seem like they are aimed at a young type of audience which I hopefully will achieve later on too.